A Non-Responsive Website Hampers SEO

How Can a Non-Responsive Website Affect SEO Rank Poorly?

A responsive design will provide an immaculate change on the entire website. Based on the screen size, it will resize the image and limit scrolling for enhancing the experience of users. It implies that no separate coding is required to make the website suitable for a multitude of screen resolutions. 

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What is the Specialty of Responsive Websites?

 

Responsive websites are built on special technologies that permit them to respond as per device followed by adapting them as per the screen resolution. Whether it is portrait or landscape, switching on from one version to another will be no more difficult. It will make the website highly recognizable, thus attracting more number of users. 

 

Unfortunately, some brand owners do not want to understand the benefits of having a responsive website. They prefer going with non-responsive websites that finally affect their SEO and overall ranking. 


What are the Disadvantages of Having a Non-responsive Website?

 

Though they cost little, but the disadvantages that take place are uncountable. Some of the highly remarkable ones include the following:

 

·         Cannot be used on multiple devices – A non-responsive website will no doubt look good. But it will not be compatible with multiple smart devices. The one that you will be viewing on your desktop will not be crystal clear on your smartphone and tablet. 

 

In case people are planning to access some information from the website through their smartphones, then they will face lots of difficulties. Finally, they will switch on to another website that will affect the overall SEO ranking. 

 

·      The stuff included will not be readable – A non-responsive website will hardly be readable to all. As it will not be able to adjust the resonance as per variable screen sizes, the content will appear too tiny to come across. 

 

In such a condition, buyers will become confused and may end up with something unexpected. As a result, visitors will become unhappy and will exit from the website.

 

·    Lots of zooming is required – A non-responsive website requires lots of zooming to view on smart devices. It makes it difficult in navigating menus along with other inner pages. It will annoy users and finally let the brand owners lose a large chunk of prospective clients and users. 

 

A difficult to view website is hardly in demand nowadays. In this cut-throat competition, it is becoming essential to include creative stuff and something exclusive. Otherwise, you will hardly be able to gain traffic. 

 

·      Google likes responsive website – A responsive website is always preferred over non-responsive ones. Visitors passing through a hard time in viewing a website will simply exit and switch on to another website. 

 

As Google takes into account the user experience, it will penalize the site that lacks cell phone capabilities. Hence, a responsive website is becoming mandatory day by day. 

 

From the above, it can be inferred that a responsive website is the dire need of the hour. Without it, you will lose all rankings and customers. It may cost a bit more, but the benefits you are about to get from it will be uncountable.

 

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