A Non-Responsive Website Hampers SEO
How Can a Non-Responsive Website Affect SEO Rank Poorly?
A responsive design will provide an immaculate change on the entire website. Based on the screen size, it will resize the image and limit scrolling for enhancing the experience of users. It implies that no separate coding is required to make the website suitable for a multitude of screen resolutions.
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What
is the Specialty of Responsive Websites?
Responsive
websites are built on special technologies that permit them to respond as per
device followed by adapting them as per the screen resolution. Whether it is
portrait or landscape, switching on from one version to another will be no more
difficult. It will make the website highly recognizable, thus attracting more
number of users.
Unfortunately,
some brand owners do not want to understand the benefits of having a responsive
website. They prefer going with non-responsive websites that finally affect
their SEO and overall ranking.
What
are the Disadvantages of Having a Non-responsive Website?
Though
they cost little, but the disadvantages that take place are uncountable. Some
of the highly remarkable ones include the following:
·
Cannot be used on multiple devices – A
non-responsive website will no doubt look good. But it will not be compatible
with multiple smart devices. The one that you will be viewing on your desktop
will not be crystal clear on your smartphone and tablet.
In case people are planning to access some
information from the website through their smartphones, then they will face lots
of difficulties. Finally, they will switch on to another website that will
affect the overall SEO ranking.
· The stuff included will not be readable – A
non-responsive website will hardly be readable to all. As it will not be able
to adjust the resonance as per variable screen sizes, the content will appear
too tiny to come across.
In such a condition, buyers will become confused and
may end up with something unexpected. As a result, visitors will become unhappy
and will exit from the website.
· Lots of zooming is required – A non-responsive website requires lots of zooming to view on smart devices. It makes it
difficult in navigating menus along with other inner pages. It will annoy users
and finally let the brand owners lose a large chunk of prospective clients and
users.
A difficult to view website is hardly in demand
nowadays. In this cut-throat competition, it is becoming essential to include
creative stuff and something exclusive. Otherwise, you will hardly be able to
gain traffic.
· Google likes responsive website – A responsive
website is always preferred over non-responsive ones. Visitors passing through
a hard time in viewing a website will simply exit and switch on to another
website.
As Google takes into account the user experience, it
will penalize the site that lacks cell phone capabilities. Hence, a responsive
website is becoming mandatory day by day.
From
the above, it can be inferred that a responsive website is the dire need of the
hour. Without it, you will lose all rankings and customers. It may cost a bit
more, but the benefits you are about to get from it will be uncountable.
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