Role of Sitemaps in SEO

What is the Importance of Sitemaps in SEO?

Do you know how search engines including Google discover your website? Some bots help websites to appear on the search engine result page. Google defines these bots as spiders and crawlers. 

Is the Growing Complexity of Google a Matter of Worry?

Google spiders always run to explore anything that can be crawled. They keep on exploring the web by simply moving from one URL to another. Those URLs maybe those that move within the websites or the ones that go to a different site. 

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Do you know that Google is a highly preferable search engine? Having your website along with all its essential pages on this search engine is becoming crucial. As the complexity of Google is increasing at a crucial rate, it has come up with a new protocol that is none other than a sitemap. 

What is Sitemap in Actual?

A sitemap is a particular file that is inclusive of a list of important pages of a website. Also known as XML sitemap, it helps crawlers of the search engine to find all the pages in a particular place. They do not give priority to the process of discovering those pages via internal URLs.

The sitemap also carries information regarding every page including the ones when created and modified. This helps in speeding up the process of indexing pages. A sitemap is one of those rare things in SEO that have been highly appreciated by Google. Google prefers talking to website owners through cryptic riddles. 

What are the Websites that Require a Sitemap?

From the viewpoint of SEO, it is mandatory to have a sitemap for the website. It helps in improving your search result ranking along with bringing in more traffic. If the content of your website is highly appealing and informative, then there will be higher chances for your website to achieve a good rank. 

Along with benefiting search engines, sitemaps are helpful for users that are looking forward to a particular page on a website. Sitemaps prefer two different formats for their perusal:

·         XML(Extensible Markup Language)– It is helpful for search engines

·         HTML(Hypertext Markup Language) – It is helpful for users

According to Google, sitemaps are helpful for the following types of websites:

·         Newly built websites

·         Websites inclusive of lots of rich media content

·         Large-sized websites

·         Websites having a plethora of contents that are not linked properly

It can be inferred that nowadays, websites must have a sitemap. 

Presently, there are four different types of sitemaps that include:

·         Image sitemap

·         Video sitemap

·         News sitemap

·         Mobile sitemap

After knowing the various types of sitemaps, it is time to know the importance of sitemaps for enhancing SEO. 

How Sitemaps are Important for SEO?

Though sitemaps are not regarded as specific SEO tools, still they ensure an appreciable ranking of the website on the search engine result page. Search engines use data from sitemaps that are located at a specific location. 

Millions of websites are listed on the search engine page. To make your website stand ahead of others, it is very much essential for a website to forge an XML sitemap. 

XML sitemaps are easily recognized by some of the most popular search engines that enable submission of a single file. In case you desire implementing any change to the website, then updating the file will be more than enough. Employing a sitemap generator will make it easy to implement necessary changes in the content without facing many difficulties.

Why was SEO a Bit Tricky without HTML?

Web pages are ranked based on content that is keyword specific. As the content on the web encompasses:

·         Blogs

·         Multimedia files and many more; SEO was a tricky job without HTML.

Including XML sitemaps permits search engines to crawl and index a website efficiently. They help search engines to get the website notified with the help of robots.txt file. 

Sitemaps help in improving the website rank on the search engine, finally boosting SEO efforts. The moment a website gets ranked high on the SERP, it will become easily visible to a large number of online users. It will help in attracting high traffic towards your website. 

Crawling and indexing of the website by spiders will benefit both the user as well as the website creator. As the user will be provided with the desired information that matches with their queries, the website will be available to users without delay. 

Why Update Sitemap at Least Once in a Day?

It is a good practice to update a sitemap at least once in a day, provided there are certain changes on the website quite often. Afterward, requesting Google to process these changes and produce them effectively within the search engine results page. 

Including a plethora of URLs in an XML sitemap is a tip to enhance your search for your website. Otherwise, if there are only a countable number of URLs, it becomes difficult for Google to download the sitemaps in a reasonable amount of time. Also, it affects the loading time poorly. It is good to utilize the entire space in every sitemap to prevent your website from lagging. Also, it will help in keeping your website highly optimized.

In conclusion, creating a sitemap will help in continuing with the SEO of your website smoothly. Through detailed monitoring, you will be able to track the site traffic along with making the way users are interacting with your website.

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